Dar Es Salaam, Tanzania – Kenyan firms are among the Top firms in Africa which will crowned in major International SMEs and Mid-sized institutions awards dubbed Pacesetters Awards. Pacesetters Award (PSA) is an annual Industry Leadership Recognition program organized by Jubilant Stewards of Africa, a Non-Governmental Organization that champions the improvement of living standards, social ethics, dignity and empowerment of communities. This year’s Continental Awards ceremony will be held in Dar Es Salaam, Tanzania on 15th December 2023. This year’s Eastern Africa chapter was successfully held at Weston Hotel Nairobi on the 30th of June which saw over 150 top firms and professionals awarded in various categories while last year’s awards were held in Serena Hotel Kampala Uganda. The continental award will bring together top organizations and entrepreneurs from at least 30 countries in Africa as well as others from select countries outside the continent like the US, Asia and Europe.

The Pacesetters Award (PSA) seeks to celebrate key industry leaders for their innovation, quality products, and service delivery, job creation, exemplary leadership, growth of the economy, and transformation the society. These awards are based on the economic and social impact rather than the balance sheet. Jubilant Stewards of Africa is dedicated to the improvement of living standards, social ethics, dignity, and empowerment of communities. As part of its Corporate Social Investment (CSI), JSA empowers and supports firms and professionals in their quest to better society and impact lives. The winners in various categories are carefully selected through a competitive and thorough process involving a public vote and a panel of judges.

According to the source privy to the list of the anticipated award winners in these international awards, the finalists who will proceed to the Continental Chapter Awards in Dar Es Salaam later this Year include; Pembe Flour Mills Ltd, Producers of Kavagara and Raha Premium Flour – Joy Millers Ltd Westlands Laser Eye Hospital, Tanzania’s Brett and Baileys Limited, Safi Learning Zambia, Jambo Freight Limited Tanzania, Trinity Buses Rwanda, Ena Coach Kenya, Sunflower Events Ltd Kenya, Ena Coach, Maasai Cables Limited, Mwananchi Credit Limited, Regional Leasing firm Vehicle and Equipment Leasing Ltd (VAELL), Rentco Africa, German Institute of Proffesional Studies, International College of Peace Studies, Vanke Homes Limited, Joadah Consult Uganda, Spik and Span Limited Tanzania and Inter Consult Limited Tanzania. The full list of all the firms proceeding to the Continental Chapter will be publicized in a press conference at a Hotel in Dar ES Salaam later in the month.

Various institutions have shown interest in partnering with organizers to ensure the success of this year’s Awards in various countries. Some of the institutions that previously partnered with Jubilant Stewards of Africa include; Telecommunication giant Safaricom PLC, Asian Multinational Technology Company Zoho Corporation, Regional Leasing firm Vehicle and Equipment Leasing Ltd (VAELL), United SMES Association of Kenya, Service Cops Ltd Uganda, Quipbank Trust Limited, Robisearch Limited and Sunflower Events Kenya.

“Pacesetters Awards considers a range of quantitative and qualitative aspects to determine and honour the winners. A novel survey model was initiated in 2020 as per the hyperinflationary environment. The model has since been tested and it demonstrated its functionality, elasticity, and robustness. Furthermore, models in various industries such as the financial sector were remodelled to enhance their significance to the current environment, enhance quality and increase the objectivity of results.” said Jared Oundo, Executive Director of Jubilant Stewards of Africa.

New entrants include; Tanzanian top banks CRDB, NMB Bank, Raphael Logistics Limited Tanzania, Triple A Petroleum Ltd South Sudan, Simba Logistics Equipment Supply Ltd Tanzania, Bryan Morel Publications Uganda, Digit Vehicle Tracking Uganda, Shantui, Hyundai Tanzania among others.

A good number of the nominees in 2023 have been conferred with other awards including the Top KPMG 100 Survey and other international awards. Notable firms that have featured in the Pacesetters Awards East Africa Kenyan Chapter include; Telecommunication giant Safaricom, Solar and Electric vehicle Dealer, Go Electric Ltd, Security Firm – Jeff Hamilton, drink manufacturer Kevian Kenya LTD Afia Uganda Chefs Union, Digital lenders Tala,  Zenka Digital Ltd, Tala, Ena Coach Bus, City Walk, Tinga Rental Store East Africa, AVT Insurance Agency, online shopping platform Jiji Kenya, Clothing Line Amore Kenya, Property Developer Myspace Properties Ltd, EM Prime Land Ltd,  Certified Homes Ltd, and Digital Driving School. Others include; Mattress Maker Super Foam, Brighter Monday, Ebakers, Cake City, GS1 Kenya, Sarma Enterprises Ltd, and Village HopeCore International.

The previous awardees that are expected to feature in the Pacesetters Awards Continental Chapter include; Westlands Laser Eye Hospital, Rentokil Initial Pest Control firm, Modern Furniture Pacific, Kifaru Properties, Masai Cables, Cake City, Sunflower Events, Lyann Events Ltd, Starling Technology Limited, Mali Land, Jijenge Credit, International College Of  Peace Studies, German Professional College, Kiburini Soft Aqua, JSL Motors, AMG Realtors, Unity Home, Boma Mabati Factory Ltd, Sun King Lanterns And Home Systems Dealer, Madaraka Homes, Moi University, Masai Mara University, Mahiga Homes Fanaka Real Estate, Inter- Consult Ltd Tanzania, Brett, and Baileys (T) Limited, Air Travel and Related Studies Center SpotOn Vacations among others.

Some of the personalities awarded in the just concluded Eastern Africa Chapter include; Abdul Majid M. Nsekela – EO CRDB Bank, Dr Vaibhav Pednekar – CEO of Westlands Laser Eye Hospital as the Doctor of the Year, Richard Mogire – CEO Ena Coach, Peter Kariuki – CEO Pekan Real Estate, Humanitarian Nirmal Chaudhry and John Macharia Digital Driving School as the young CEOs of the year among others.

Having successfully hosted the Eastern Africa Awards ceremony in June 2023, Jubilant Stewards of Africa is organizing the intercontinental Chapter of the Awards in Asia, North America and the United Kingdom.

“To have been recognized as we serve our customers is such an honour. I am not surprised by this because of the hard work my team always put into providing the best service and products to our customers every day. I want to thank God and every employee for putting the customers’ needs first, keep up with the good work,” said Dr. Vaibhav Pednekar, the CEO of Westlands Laser Eye Hospital.

Speaking in Kampala Uganda, Naiga Mai, Founder and CEO of Digit Vehicle Tracking Uganda said, “Receiving this award is a testament to the hard work and innovation that our team has put into developing cutting-edge tracking solutions. We have always strived to provide our clients with the most advanced tracking technology, and this recognition motivates us to continue pushing the boundaries of what’s possible. We are very pleased with this recognition. My team and I must strive to ensure that we maintain these standards as we aim higher.”

She added that being awarded for the second time is a huge recognition for them and went ahead and said that they have adapted to the dedication, expertise, and sheer hard hence improving the satisfaction for both sellers and buyers online.

Aisu Isaac Godwin Director of Jubilant Stewards of Africa in charge of Uganda said that one of the major tasks of their organization is to make society better for everyone by encouraging companies to continue doing their best so that they can continue making the country a better place. He was pleased about last year’s turn-up and said she was looking forward to a bigger and better event this year.

Commenting on the Pacesetters Awards Continental Chapter, Mr Hasnain Menghi, Director of International Affairs at United SMES Association of Kenya said, “We are pleased to partner with Pacesetters Awards organizers and we look forward to honouring top entrepreneurs and institutions-, in the East African market for their efforts to better the economy and impacting lives. This will encourage organizations and individuals to go beyond the call of duty in their service to humanity.”


Jubilant Stewards of Africa (JSA) is a Non-Governmental Organization dedicated to the improvement of living standards, social ethics, dignity, and empowerment of communities. JSA is registered with the NGO Bureau of Kenya to conserve the environment, provide access to education, and health care services, increase agricultural production, and promote peace. Over the years, we have been widely involved in leadership training, mentorship programs, Capacity building, business support, environmental advocacy, and protection, training of farmers, crusades against drug and substance abuse, promotion of peaceful coexistence, campaign for responsible sexual behaviour to bring up a responsible and a dependable generation. As an Umbrella of NGOs and other Community-Based Organizations, we work with strategic partners to serve humanity.



Pacesetters Awards (PSA) survey is a one-year Industry leadership Recognition appraisal initiated by Jubilant Stewards of Africa (JSA), a Non-Governmental Organization, to celebrate industry leaders for their innovation, and quality products, services, job creation, exemplary leadership, growing the economy and transforming the society. The winners in various categories were competitively selected through a thorough process that partly involved a public vote and a panel of judges.

PSA seeks to encourage organizations and individuals to go beyond the call of duty in their service to humanity. PSA awards don’t just look at excellence as being top in the industry but look at the processes involved and how organizations go out of their way to serve humanity. It also purposes to promote best practices and ethics in industry leadership. The awards are based on the Performance Index (OPI) where processes and systems are scrutinized and benchmarked against globally acceptable standards. Pacesetters Awards recognize and celebrate the key players in various categories who have over the years achieved outstanding results and made positive contributions to their industry growth.


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