Top firms in Kenya are among the brands that were feted in an international award dubbed Pacesetters Awards, in an event that was held at the Serena Hotel in Kampala, Uganda. Pacesetters Award (PSA) is an annual Industry leadership Recognition program organized by Jubilant Stewards of Africa (JSA), a Non-Governmental Organization, to celebrate key industry leaders for their innovation, quality products, and service delivery, job creation, exemplary leadership, growing the economy, and transforming the society. The NGO seeks to recognize brands from across 10 countries that have a positive social and economic impact while little attention is given to the balance sheet. Some of the notable names that were honored in the last year’s award and have also been honoured this year include; Mwananchi Credit, Ena Coach Bus, City Walk. Others are the online shopping platform Jiji Uganda, Regional Leasing firm – Vehicle and Equipment Leasing Limited (VAELL), Digital Driving School, and the Kampala-based Fintech firm Service Cops. Some of these Pacesetting firms have also been featured in other awards, such as the Top 100 companies by Nation Media Group KPMG Survey, East African Business Council, and South Africa’s Titan Building Nation awards among others.

Mwananchi Credit Team receives the Pacesetters Award in Kampala

Through an East African survey that closed on 30th October 2022, the committee carefully vets the nominees through a competitive and though process involving a public vote and a panel of judges. This year’s award has attracted many industry players that have partnered with Jubilant Stewards of Africa (JSA) to ensure the success of this year’s Awards in Uganda. Last year some of the institutions that partnered with the Jubilant Stewards of Africa included Telecommunication giant Safaricom Plc, Myspace Properties Ltd, Quipbank Trust Limited, and Nation Media Group.

Speaking in Kampala Uganda the Pacesetter Awards, Jared Oundo, Executive Director of Jubilant Stewards of Africa, said, “Pacesetters Awards considers a range of quantitative and qualitative aspects to determine and honor the winners. We initiated a novel survey model was initiated in 2020 as per the hyperinflationary environment and that is what we are currently using. The model has since been tested and it demonstrated its functionality, elasticity, and robustness. Furthermore, models in various industries such as the financial sector were remodeled to enhance their significance to the current environment, enhance quality and increase the objectivity of results.”

The new entrants in the 2022 Eastern Africa chapter of the awards include Super Manufacturer Ltd, Electric Cars distributor – Go Electric Limited, E.M Prime Lands Limited, Certified Homes Limited, Real Estate firms – Amara Realty and EM Prime Lands, Village Hope Core International, Country Clock Kenya, Extreme Adventure Busiika, Service Cops Uganda Limited, Rentco Africa, Highlands Drinks Limited,  Digital Lender – Tala, Cake City, Inter-Consult Limited Tanzania, Masai Cables, Uganda Professional Chefs Union, Uganda Crop Care Limited, payment innovators- iPay among others.

The award is among Africa’s most prestigious recognitions for people and organizations working to promote equal employment opportunities for citizens in the countries they operate in.

“It is encouraging to see entrepreneurs and their firms undertaking diverse initiatives to go beyond the call of duty. The Pacesetters Awards are aimed at identifying and highlighting these commendable efforts to motivate more people to contribute to the betterment of society,” said JSA Executive Director.

The awards were initiated to appreciate and honor exceptional organizations’ contribution to society and making a better world it recognizes excellence but also an investment, innovation, and a drive to be the best. We have organizations and leaders going beyond their comfort zones to make the world a better place and we need to give them all due recognition for their outstanding efforts.

Country Clock Kenya team receives Trophy and Certificate during the Pacesetters Awards East African Chapter Ceremony held in Serena Hotel Kampala Uganda

According to Mr. Oundo, next year they intend to host the Awards in more African countries, starting with East Africa and then proceeding to the countries in Southern Africa later in the year. The ceremony, held in Serena Hotel Kampala, included a gala dinner in which various high-profile guests and government officials were present. The organization will be moving to the Southern Africa edition that will feature and recognize brands in countries like Zambia, Zimbabwe, and South Africa.

Speaking regarding Pacesetters Awards East Africa Chapter held in Uganda, Mwananchi Credit CEO Dennis Mombo said; “We are truly honored to be recognized as pacesetters in the lending industry. It is an even greater honor to be recognized with such an eminent award. The recognition is also attributed to the dedication and professionalism of our staff something that the award is based on. All our staff is people with very high integrity, Mwananchi credit is committed to providing excellent service experiences to all our customers. Our Service Charter guides the behavior of our staff and sets out minimum standards of service delivery.’’

Commenting on the Pacesetters Awards East Africa Ugandan Chapter, Jared Oundo said, “We look forward to continuing honoring individuals and companies- small, medium, and large, in the region for their endeavors to take leadership in their respective industries. We seek to encourage organizations and individuals to go beyond the call of duty in their service to humanity.”

Highlands Drinks Limited team receives Trophy and Certificate during the Pacesetters Awards East African Chapter Ceremony held in Serena Hotel Kampala Uganda

In the individual category, Angela Ndambuki, the Regional Director of the International Federation of the Phonographic Industry (IFPI) for Sub-Saharan Africa, was also featured in the awards as a key player in enabling Business Growth Technologically. Upon receiving the awards, she said her recognition demonstrated that women can make a change in the business world and that the recognition inspired her to put innovative ways in seeking solutions in the tech world.

“I am grateful that my name is featured alongside inspirational names across East Africa for playing a significant role in business. Pacesetter Awards is doing a good thing recognizing women in leadership because when given a chance, we can shine,” she said.

Speaking while being honored as a Pacesetter in E-commerce, Grace Gikonyo, Head of Public Relations, Jiji Kenya said, “We are thrilled to be recognized as a Pacesetter in the 2022 Awards in Kampala. This honor is a testament to the hard work and dedication of our team, and we are proud to be recognized alongside other leading businesses in the region. We look forward to continuing to innovate and excel in the years ahead.”

CPA Boniface Aluoch, Vehicle and Equipment Leasing Limited (VAELL) Uganda Country Manager said, “We are delighted to have been honored by the Pacesetter awards in the category of Pacesetters in electrical mobility of the year 2022. This recognition is a testament to the commitment and excellence of our team in service delivery. We are proud to be a leading provider of vehicle and equipment leasing services in the region and are grateful to be recognized for our efforts. We look forward to continuing to provide top-quality service to our clients and supporting the growth of businesses in the region.”

The Service Cops Ltd Uganda,  CEO Mathias Kamugasho said, “ We are honored for the recognition that gives assurance that we are indeed on the right path of creating leading, best-in-class Financial Technology and Business Process Outsourcing solutions serving telecom, finance and banking, insurance, education, media, hospitality, and agricultural sectors. We are going to put more effort to serve our clients even better.”


Jubilant Stewards of Africa (JSA) is a Non-Governmental Organization dedicated to the improvement of living standards, social ethics, dignity, and empowerment of communities. JSA is registered with the NGO Bureau of Kenya to conserve the environment, provide access to education, and health care services, increase agricultural production, and promote peace. Over the years, we have been widely involved in leadership training, mentorship programs, Capacity building, business support, environmental advocacy and protection, training of farmers, crusades against drug and substance abuse, promotion of peaceful coexistence, campaign for responsible sexual behavior to bring up a responsible and a dependable generation. As an Umbrella of NGOs and other Community-Based Organizations, we work with strategic partners to serve humanity.


Pacesetters Awards (PSA) survey is a one-year Industry leadership Recognition appraisal initiated by Jubilant Stewards of Africa (JSA), a Non-Governmental Organization, to celebrate industry leaders for their innovation, and quality products, services, job creation, exemplary leadership, growing the economy and transforming the society. The winners in various categories were competitively selected through a thorough process that partly involved a public vote and a panel of judges.

PSA seeks to encourage organizations and individuals to go beyond the call of duty in their service to humanity. PSA awards don’t just look at excellence as being top in the industry but look at the processes involved and how organizations go out of their way to serve humanity. It also purposes to promote best practices and ethics in industry leadership. The awards are based on the Performance Index (OPI) where processes and systems are scrutinized and benchmarked against globally acceptable standards. Pacesetters Awards recognize and celebrate the key players in various categories who have over the years achieved outstanding results and made positive contributions to their industry growth.


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